Dos and
Don’ts of Real Estate Social Media
Everywhere you turn people are posting, tweeting,
commenting and instant messaging.
Buyers, sellers and real estate agents are using Facebook, Twitter,
LinkedIn, U-Tube, Instagram and it is an excellent marketing tool for selling
or buying real estate when used properly.
On the reverse side, we have noticed many seemingly
harmless or simple posts on social media that could affect the outcome of home
buying or selling process and may even cost you thousands of dollars if the
wrong person reads your post.
Here’s Aiken Home’s Team of Meybohm Realtors “Dos and
Don’ts” to take advantage of the social media when selling or buying a real
estate.
Do’s
Sellers…make
sure you list your home with a Realtor
that is tech savvy utilizes and incorporated several of social Medias in
their marketing plan and posts positively.
When your Realtor shares links of your home on the internet or posts your home on their business
website or Facebook page… share, share and share with your family and
friends with a simple message. We just
listed our home for sale… can you please share this post or link with anyone
you may know who might be interested in buying our home? You’ll be astonished how far reaching this
marketing technique can be.
Buyers…If you
see a home or property of interest on the market or posted somewhere on website
or social media for sale call your buyer’s agent for more information.
Don’ts
Sellers…Be
careful not to make postings and
comments that may affect the outcome of a sale or interested buyer. It's best to keep your real estate business
transaction private until property is officially closed.
Even, if you are frustrated with lack of showings, buyer’s
feedback do not post any negative or emotional comments and any details of an
offer received or accepted. It’s always best to contact your listing
Realtor to talk directly to her or him versus posting your frustrations. Your posts could be interpreted that you are
anxious or desperate to sell. Posting details or comments of an offer received
or accepted can hurt you if transaction doesn't work out and your home goes
back on the market for sale.
Buyers…You
found your dream home. You’re really excited and want to share with all your
friends and family and you post the home you about to make an offer. Not a
good decision; posting anything before you have a fully signed “ ratified”
contract with the sellers and never post the details of your offer even if
accepted is not in your best interest. An unassuming post could affect your power of
negotiations if the seller or seller’s agent knows how much you love the
property, costing your thousands of dollars.
Maybe one of your friend’s, friends is thinking about the same home. You
can end up in a multiple offer situation and lose your dream home completely.
Social networking is fun and wonderful way to share good
news but buyers and sellers post
carefully, it could impact the success of your real estate transaction.