A well-known
professional home stager, recently, decided to sell the 4,000+ square foot
home which she lived in with her husband. It was certainly well maintained
and by most standards, could have gone on the market immediately.
However, she still went through a full staging effort before she listed the
home. The work included
painting inside and out especially, changing the kitchen cabinets from gray
to white. The carpet was replaced along with a few dated light
fixtures. They stained the fence and added minor landscaping to make it
look fresh and inviting. They removed personal items from the home that
might be distracting and replaced some furniture that was too large and might
have limited a buyer's imagination. The home looked,
smelled, and was clean. It had great drive-up appeal. Each room
looked like it belonged in a magazine and the professional photos let
potential buyers see the home before they visited it in person. When
the home did come on the market, it sold in five days, above list price, with
multiple offers, and for a considerably higher sales price than previous
comparable sales had indicated it would. The lesson to be
learned is that even if a home is in good condition, taking the time to go
through the steps to make it look its best will generate the kind of results
that every seller hopes for when selling their home: the highest possible
price, in the shortest time with the least amount of inconvenience. |
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