The seller wants
the most for their home and the buyer wants to pay the least possible.
From the very beginning of the homebuying process, there are adversarial
positions between the principals. If you happen to be in a multi-offer
situation, it just complicates things further. Then, there are
the emotions that tend to cloud the decision making on both sides of the
transaction. Sellers have lived in the home for years, possibly, with
cherished family experiences and maybe, having put considerable effort and
money into capital improvements. On the buyer
side, they may have lost out on several homes due to competing offers and
now, this year, interest rates have doubled, and the discretionary funds
required to pay for a home could be causing cuts in their budget in other
areas. A year ago,
buyers were waiving contingencies for financing, appraisals, inspections, and
other things just to be competitive. Today, to make the home more
affordable with the higher mortgage rates, buyers need the seller to make
financial concessions but who is going to make their case to the seller for
them? The role of a
third-party negotiator played by the real estate professionals has always
been valuable to the success of the transaction but now, it may even be
essential. Sellers enjoyed an extraordinary market in their favor for
the past two years with incredible appreciation and so many buyers chasing so
few homes, the sellers were able to write their own ticket. Inflation and
mortgage rates have put the brakes on the market, eliminating over 15 million
mortgage-ready buyers. The buyers who are still in the market need to
be cautious, so they don't overextend themselves and overpay for a home. The agents can
assist both the buyers and sellers in seeing things in an objective way that
reflects the current market and not the way it was a year ago. All
parties must be reasonable and not expect too much. They need to
consider facts and not feelings. Negotiating the
sale or purchase of a home is a competition; for one person to get something,
someone must give something up. If a person doesn't feel comfortable
with this, it is important to work with an agent who can bring their skills
to the table on your behalf. As your advocate, they can champion your
position and put transactions together that would not have been possible if
it were left to the principals alone. Negotiation
skills are acquired through training and experience. When interviewing
an agent, ask them what role negotiation plays in their marketing plan if
you're a seller and purchase plan, if you are a buyer. An agent who
cannot defend their position in the transaction may not be the right person
to defend yours. |
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